The Content Creation minor gives students a strong foundation in social media production and strategic practice. It builds skills in branding, visual communication, communication strategy, and audience engagement. Students gain hands-on experience producing audio, video, photography, and graphic design projects.
The curriculum combines two required courses in visual communication and social media management with additional credits in media production, writing, storytelling, and strategic communication. Flexible electives let students tailor the minor to their interests. Students finish the program with a polished portfolio that supports career development in digital media.
Journalism and Media Communication majors are not allowed to enroll in this minor.
Learning Objectives
Upon successful completion of this minor, students will be able to:
- Analyze platform data to understand audience behavior and guide content decisions.
- Create digital media products that apply sound techniques in video, audio, photography, or web storytelling.
- Develop social media plans that match platform norms with clear communication goals.
- Apply branding principles to shape consistent messaging across digital channels.
- Evaluate ethical and legal considerations that influence content production and social media practice.
Effective Spring 2027
Additional coursework may be required due to prerequisites.
Students must satisfactorily complete the total credits required for the minor. Minors and interdisciplinary minors require 12 or more upper-division (300- to 400-level) credits.
Journalism and Media Communication majors are not allowed to enroll in this minor.
| Code | Title | Credits |
|---|---|---|
| Required Courses: | ||
| JTC 211 | Visual Communication | 3 |
| JTC 340 | Video Editing | 3 |
| JTC 374 | Social Media Management | 3 |
| Focus Area Electives: | 12 | |
| Photography | ||
| TV News Writing, Reporting and Producing | ||
| Video Production | ||
| Audio Production | ||
| Producing Podcasts | ||
| Public Relations and Advertising | ||
| Writing for PR and Advertising | ||
| Persuasion in Strategic Communication | ||
| Publications Design and Production | ||
| Media Analytics and Social Listening | ||
| Communication Practicum | ||
| Data Visualization Design | ||
| Entrepreneurial Journalism | ||
| Motion Graphics Design | ||
| Integrated Communication Campaigns | ||
| Workshop | ||
| Practicum: Arts Production | ||
| The Personal Lens – Making Media | ||
| Program Total Credits: | 21 | |